Why Millennials are Driving Investing Strategies
There are approximately 80 million United States "Millennials" - people born between the early 1980s and 2000 (also called "Generation Y" or "Gen Y.") This generation is important to financial institutions because:
- Millennials will inherit 30 trillion dollars 1
- Millennials want to access information digitally 1
- Over 47% of millennials are already investing 2
- Millennials "tend to be more independent and prefer making their own money decisions" 2
Supporting the extreme push into digital technology is important to make financial information accessible to Millennials. As Millennials start to manage their parent's estates, and as Millennials themselves invest, the need to push to a more technology-friendly solution is growing quickly.
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